Learn about our mission to make loyalty points the new asset class.
Once upon a time, success meant owning a house, a car, or stocks. Today, those milestones feel distant. We asked: what if loyalty could be the new ownership?
Originally called Poinfolio, PointNow started with a simple question: "What if we could help people build a portfolio—not of stocks, but of loyalty points?"
We wanted to let people earn, track, and use their loyalty across their favorite brands. From cafés to fashion, fitness to skincare—every ringgit you spend becomes a point of pride. You don't just spend, you build. You don't just buy, you belong.
Brands don't need more promotions—they need relationships. Loyalty isn't a stamp card. It's a system of recognition.
Your best customer isn't the one who walks in once. It's the one who comes back, again and again, and deserves to be seen.
People want to feel something. They want to be part of something. Loyalty points, earned through real-life spending, become social currency.
Build your "point wealth" across multiple brands
Identify and reward your top supporters
Form around brand loyalty, not just transactions
In this new economy, attention is currency, and loyalty is leverage. PointNow is on a mission to help 10,000 brands across Southeast Asia activate viral word-of-mouth through leaderboard rewards, build deeper relationships with their top spenders, and turn everyday customers into brand champions.
And help millions of consumers discover local gems, compete for exclusive rewards, and build their own lifestyle "Poinfolio."